A.+What+is+Marketing+and+Advocacy?

= What is Marketing and Advocacy? = = =

**Advocacy** is "the act of pleading or arguing in favor of something, such as a cause, idea, or policy; active support ([|American Heritage Dictionary])." According to the American Library Association, advocacy is "the process of turning passive support into educated action by stakeholders."


 * Marketing** is "the process or technique of promoting, selling, and distributing a product or service (http://www.merriam-webster.com/dictionary/marketing)." Marketing is a key part of advocacy.



NOTE: We developed a visual for the process of advocacy in the school library using information from: [] If you would like more detailed information on the elements refer to the link above.

Why Pie?


 * We used a pie format as it illustrates 4 essential parts to a solid advocacy plan.
 * We chose the curving arrows to indicate that advocacy is a cyclical process--we must as teacher-librarians review and renew the advocacy plan/pie. Advocacy is a never ending process.
 * A monochromatic color scheme was chosen as it shows that each piece of purple pie is connected--they are all important--just different shades of the same goal--advocacy.
 * The colors purple and yellow were chosen as they are complimentary colors. The four pieces of purple pie are complemented/enhanced by their yellow descriptors.
 * And the mission circle in the middle signifies the center of the advocacy pie universe.

[] - good explanation of the terms ​[] - looks like there might be a lot of good info/links here
 * Also see:**