D.+Resources+You+Need

**Resources You Need to Market and Advocate for Your Library! **  WEB SITE: [] - A collection of ready-to-use tools to conduct an advocacy campaign-large or small-for school library media programs, including quotable facts about school library media centers, "What Parents Should Know" and a wealth of other resources. - A PowerPoint presentation provides a basic framework for launching an advocacy effort on behalf of your school library media program. 
 * American Library Association - Links to valuable sites for advocacy and marketing for school libraries. The links take you to:**

BLOG: [] - She keeps readers informed about upcoming advocacy promotions around the globe, ideas for your library marketing and advocacy, songs, videos, poems, and more about libraries. She writes other blogs which are noted along the left column as well.
 * Written by Jackie Siminitus - VP Communications and Web 2.0 Project Manager at California School Library Association. **

WEB SITE: [] - Although this article is targeted at principles and is about public relations for a whole school it does have some good ideas that can be applied to a library. “All institutions live or die by public opinion.” (James Tolley, p. 2) The article provides some good ideas on how to build positive community support for a school, it’s students, and teachers. In the article Patrick Jackson’s definition of public relations is quoted as, “building relationships that change attitudes and bring about desired behaviors.” (p. 3) The article goes on to explore some general concepts about PR for us to think about.
 * The Principals Partnership web page - Public Relations and the High School Principal**

BLOG: [] - A blog post encouraging librarians to promote the library and librarian services for the benefit of the students and the school’s culture. BLOG: [] - A group of concerned citizens, educators, businesses and community groups working to improve school library programs in the province.
 * Library Grits - Marketing the possibilities by Dianne Mckenzie**
 * B.C, Coalition For School Libraries **

WEB SITE: [] - An extensive list of links to articles and resources, understanding future trends and the audience, marketing the library on the internet, marketing resources for the library. It includes strategies on how to assess the productiveness of the library and how to use those results to make it a better place.
 * Marketing our Libraries: On and off the Internet**

JOURNAL ARTICLE: [] - School Library Journal, 11/1/2003 An online article outlining how to keep teachers coming back to your library, updating students on available resources, bringing parents into the school and effectively promoting the school library programs.
 * Promoting your library media center program is a necessity By Kathy Schrock**

WIKI: [] - This web-based pathfinder was inspired by requests from their member libraries for more training on Web 2.0 technologies. TTW was modeled after “23 Things” and it includes pathfinders on a variety of topics such as blogs, wikis, and Internet browsers.
 * Technology Training Wheels (TTW) - created by the Alliance Library System consulting staff. **

BOOK: __Libraries, mission, and marketing: Writing mission statements that work__ by **Linda Wallace** - Mission statements declare a library’s value and role. This clear guide explains why they are important, offers strategies for writing powerful ones, and suggests how to use it once you have one. Includes 100+ examples, of which 24 are for schools. Indexed. ( ALA, 2004. 82 pp. $27.00. 0-8389-0867-5)

PODCAST : [] - A video interview with Kathy Dempsey, author of The Accidental Library Marketer. They discuss the competition for information services (print, media, technology) in the world today and the importance of using a library. Why use a library when you can just type in your questions on the Internet? They discuss the knowledge of the librarian, importance of a Master’s Degree and the over-encompassing capabilities of the library. Books are just one small piece of a library!
 * Kathy Dempsey Discusses the New Face of Library Marketing (17:26)**

POWERPOINT/PODCAST: [] - "Discover successful school library advocacy and programs to promote interest in school libraries and school librarians". It lists several ways to develop and present a successful library advocacy campaign.
 * Successful School Library Advocacy** (6:17)

VOICETHREAD: [] - This Voicethread was put together by teacher librarians explaining to teachers the services they are able to provide them and their students.